What Does Hyundai Mean in Korea? The Meaning and Symbolism of a Modern and Innovative Brand

Hyundai is a well-known brand name that produces various products, such as automobiles, construction equipment, and shipbuilding.

But what is the meaning and origin of this name, and how does it reflect the company’s vision and values?

Image of Hyundai car
In this article, we will explore the history and symbolism of Hyundai’s name and logo, and how they represent the company’s identity and mission.

The Meaning of Hyundai

The name Hyundai comes from the Korean word “hyeondae”, which means “modernity” in English.

Hyundai was founded in 1947 by Chung Ju-yung as a construction firm.

Later, it diversified into various industries, including shipbuilding, steel, engineering, aerospace, and finance.

In 1967, Hyundai Motor Company was established as a subsidiary of Hyundai Group.

Today, Hyundai Motor Group is one of the largest automakers in the world, with brands such as Hyundai, Kia, Genesis, and Ioniq.

The name Hyundai reflects the company’s vision of creating modern and innovative products that meet the needs and expectations of its customers.

Hyundai’s slogan is “New Thinking, New Possibilities”, which expresses its commitment to excellence and innovation.

The Logo of Hyundai

Hyundai’s logo is a stylized letter “H”, which represents two people shaking hands, symbolizing trust and satisfaction between the company and the customer.

The logo also suggests motion and global expansion, as the two parts of the letter “H” form an oval shape that resembles the Earth.

It is usually colored blue, which signifies reliability, loyalty, and excellence.

Hyundai’s logo was designed by Landor Associates, a global branding agency, in 1999.

It replaced the previous logo, which was a simple wordmark of “HYUNDAI” in red.

The new logo was intended to convey a more dynamic and sophisticated image of Hyundai as a global brand.


Hyundai is a name that means modernity and innovation.

It is also a logo that symbolizes trust and satisfaction.

Together, they represent the essence of Hyundai’s brand identity and values.

Hyundai strives to deliver high-quality products and services that make life better for its customers around the world.

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